Director of Marketing Analytics-Maryland

Marketing Administration
Employee Type
Full-Time Exempt


Why We Need Your Talents: 

The Marketing Analytics Director is a key leader in executing the 'Strategic Analytics' department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP (Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Events)


Where You'll Make an Impact: 

  • They will oversee a team of analysts and or/managers, their development and priorities, and the efficiency, quality and reliability of the team's processes and analyses.
  • Become a trusted business partner to Senior leaders in the organization.
  • Leverage these relationships to identify business opportunities; allocate resources against these opportunities while balancing efforts on recurring reports and ad-hoc analyses by taking into account business impact and other relevant factors.
  • Take the responsibility for quality and timeliness of analyses and processes.
  • Conceptualize, conduct, and lead analyses that are objective, rigorous, insightful, and high-quality with recommendations to help the business improve profitability, operational processes, and customer service - e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization
  • Ensure that presentations developed to communicate findings are suitable for distribution to senior management.
  • Assist business partners in developing their strategies and key initiatives.
  • Develop and communicate ideas for initiatives to drive profit; foster creativity among team members to contribute to the pipeline of potential projects.
  • Help business partners with implementation and evaluation of strategic projects.
  • Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers.
  • Drive the use of technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department's processes
  • Work as a change agent to identify and execute improvements, including automation, that drive material efficiencies in processes and reporting.
  • Lead large-scale cross-Analytics team projects and share findings with relevant property and corporate stakeholders.
  • Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes
  • Sustain a pipeline of talent who will maintain/raise the overall capabilities of the team and who will adhere to the desired behavioral tenets of the Analytics department
  • Mentor the junior staff and help them develop their critical thinking skills, analytical techniques, and business acumen
  • Serve as a visible leader of the Analytics department and make substantive contributions toward its goal of providing world-class analytics and substantial, measurable value to the organization


Skills to Help You Succeed: 

  • Demonstrated business acumen for the Casino industry; ability to understand the broader context of analyses and to tailor recommendations accordingly.
  • Outstanding quantitative and analytical skills, with a track record of driving substantial, measurable business outcomes through well-structured and communicated analyses.
  • Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery
  • Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy
  • Proficient in working with Microsoft Excel and PowerPoint
  • Exceptional critical thinking, problem solving, and written and verbal communication skills.
  • Comfort in articulating complex information and analyses to a variety of audiences and particularly to the highest levels of management.
  • Ability to make recommendations to business partners and effectively influence decisions and strategies.
  • Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders and resolve conflicts in priorities among stakeholders consistent with the financial objectives and Live's Strategic Architecture
  • Ability to manage priorities for the team and meet deadlines while consistently delivering consistently accurate and high-quality work.
  • Proven, superior leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork.
  • Ability to uphold and demonstrate the highest level of integrity


  • Experience with the following is preferred but not required: Aristocrat Oasis v12, Excel, Tableau, Outlook, Access
  • Experience with Continuous Improvement programs is preferred but not required.
  • Ability to obtain Gaming License as required by the Maryland Lottery & Gaming Control Agency for the position.

Physical Requirements: 

  • 24/7 high energy casino with over 300,000 sq. ft of gaming and entertainment space and approximately 3000 employees
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
  • You will work in an environment where smoking is allowed.

What We Offer

Perks We Offer You 

  • Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents 
  • Generous retirement savings options are available.  
  • Free uniforms 
  • Free parking 
  • Discounted meals 
  • Service and Attendance bonuses 
  • Tuition reimbursement 
  • Discounts on hotels, theme parks, travel, and more! 

Life at Live! 

  • 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN. 
  • Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency! 
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises. 
  • You will work in an environment where smoking is allowed. 


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